WHERE TENNIS MEETS,
TASTE, COMMENTARY,
AND FORM
AN EDITORIAL STUDY OF THE GAME THROUGH IMAGE, LANGUAGE, AND TASTE
EDITOR'S NOTE
WE'RE EVAN COLE, NOAH YOUNG, AND NEEL SADDA. UNDERGRADUATE STUDENTS AT GEORGETOWN UNIVERSITY, TENNIS OBSESSIVES, AND CULTURAL CRITICS IN TRAINING.
Racquet Theory started out of a frustration that we couldn’t find the kind of tennis media that reflected what we were actually curious about, or the generation we were a part of. A generation with different references, different tastes and a different relationship to the game than the people tennis has traditionally spoken to.
We felt there was room for something slower, stranger and more immersive. Something that could take tennis seriously without treating the sport as separate from fashion, art, money, music, sex, celebrity or the internet.
Racquet Theory is a publication for that generation. We treat tennis as a subject worthy of serious attention, and the people shaping its next era as an audience worthy of being taken seriously.
EVAN COLE, NOAH YOUNG, AND NEEL SADDA
CO-FOUNDERS
LONGFORM REFLECTIONS AND CONVERSATIONS WHERE THEORY MEETS THE COURT
EXPLORATIONS OF TENNIS STYLE AS EXPRESSION TRACING ITS INFLUENCE ACROSS DESIGN, IDENTITY, AND THE SPECTACLE OF THE GAME
